A promoted .XXX tweet appearing as a permanent fixture at the top of a #icann search column.

According to Twitter's help center, promoted tweets will stay at the top of a search page used to display all tweets related to the promoted search term. And it works. For example, the .XXX promoted tweet that I can see now sits at the top of my #icann search column in my (excellent) Twitter client Tweetdeck.

Looks like Twitter's actually got around to selling stuff, and promoted tweets comes across as a good idea and an unobtrusive way of doing advertising.